Reasearch Data Results

FDA CLAIMS

Low-fat, high-fiber, and phytonutrients contribute to good health

Perhaps your grandmother used to tell you, "an apple a day keeps the doctor away." As it turns out, grandmother was right! Health researchers in the United States and abroad are continually attributing more and more health benefits to the various components in all of Tree Top's processed fruits.

FDA approved claims

Health claims characterize the relationship between a nutrient/food and disease/health-related conditions. Health claims are permitted on labels and in labeling only if the claims have been pre-approved by the U.S. Food & Drug Administration.

Let us help you formulate a product eligible for FDA review of health claims such as:

  • May reduce risk of heart disease
  • May reduce risk of cancer

MyPyramid dietary guidelines

The latest USDA dietary guidelines are now available. And while the pyramid remains, much has changed. The message is clear about balance and variety, and now the guidelines recognize that individual needs differ. Age, sex, and activity level all influence the amounts of various foods categories recommended for a balanced diet. That's why there's no longer a single pyramid. MyPyramid.gov creates customized recommendations for consumers.

Cups, not servings

Rather than recommending a specific number of servings as in the past (which can cause consumer confusion about serving size), the recommendations are now in objective quantities: cups for fruit, vegetables, and milk, and ounces for meat/beans and grains. The average recommendation for fruit intake is 2 cups per day,* and the recommendation varies in increments of ½ cup based on individual factors. So, incorporating at least ½ cup serving of fruit into each serving of your product can create a marketable advantage.

Healthful variety still the best choice

Health claims come and go, but the benefits of apples have stood the test of time. There are significant health benefits for many of the fruit ingredients we provide, and consumer awareness of the need for healthier lifestyles is higher than ever. The latest government recommendations continue to drive demand for more products made with fruit-based ingredients. Let us work with you and use these new recommendations strategically to your advantage.

*Based on 2,000 calorie diet. See www.mypyramid.gov for more information.